The twenty-first century will not have the same craving for media. As a matter of course, they will be a part of everyday life, like the railways in the nineteenth century or the introduction of electricity into private households in the twentieth. This, it is all the more urgent to undertake field research on the constellations that obtained before media became established as a general phenomenon, when concepts of standardization were apparent but not yet firmly entrenched.
— Zielinski, Siegfried. Deep Time of the Media: Toward an Archaeology of Hearing and Seeing by Technical Means. 2002. Trans. Custance, Gloria. Cambridge, Massachusetts: The MIT Press, 2006.
